How to Save the World with GlobeWatch


The top three areas of interest that caught my attention the most were education, social/community service, and information technology. I would like to create a social networking platform to combine all three. A substantial reoccurring problem that I noticed around the world is the lack of effective public support and aid for global conflicts and humanitarian issues. Governments around the world have expressed an interest in helping resolve these conflicts in the form of creating international organizations such as the United Nations and World Food Programme. Most people are still unaware of the severe conflicts that are ongoing worldwide. Which is why a social networking platform that brings awareness to these problems would be a viable solution.

“The destiny of world civilization depends upon providing a decent standard of living for all mankind.”

– Norman Borlaug

Here, we will look at the PEST analysis. PEST is an acronym for Political, Economic, Social and Technological. The PEST analysis is used to assess these four external factors and how they affect the projects’ growth. Each of these can have a significant impact for the project long-term, as all four factors are constantly changing.

Global and humanitarian issues are on the rise, yet there is still a gap in volunteer/people’s involvement in helping the cause because they are unaware of how to help. This provides the perfect timing for a project like this because as global issues are rapidly developing, more people might be inclined to help in any way they can.


Most governments worldwide are involved in providing aid to relieve humanitarian and global crises. Many organizations such as United Nations, World Food Programme, International Federation of Red Cross and Red Crescent Societies, and Action Against Hunger are currently involved in aiding humanitarian crises.


Economically, this social network can change the way people view giving back and would boost the development of underprivileged communities around the world. This would have a positive impact not only on America’s economy, but also the economy of many other countries that would benefit from the use of this platform.


In a world that seems to be getting more chaotic every day, it is essential that a social networking platform of this type is created. This platform will bring light to major issues that are usually neglected and will encourage its users to contribute to these global issues. This project would receive a positive social reaction by those that are interested in learning, donating, or volunteering to support a humanitarian crisis.


With rapid improvements in technology happening every day, this platform is a realistic solution to bring attention to these disheartening issues going on around the world.

Competition in this realm would practically be nonexistent, because organizations are not seeking to surpass one another but are rather working together to solve these problems. The organizations that are currently working to aid humanitarian issues are the United Nations, World Food Programme, International Federation of Red Cross and Red Crescent Societies, and Action Against Hunger. The dilemma with these organizations is that average people who have never volunteered for big organizations would have no idea where to sign up and how to help. This project would provide information about global issues allowing users to explore the issue they are interested in supporting, donate money to the cause and/or volunteer in any way possible.

“If you can’t feed a hundred people, then just feed one.”

- Mother Teresa

The competitive landscape analysis below displays multiple organizations within the sphere of public service. Studying the development of these organizations has helped me figure out the best way for me to approach this project.

Competitive Landscape Analysis

User Research

While conducting user interviews, I realized it was a great way to gather information on potential users’ motivations, feelings and their willingness to give back to the global community. As I walked around the busy streets of San Francisco, I asked people a series of questions that are listed below.

  1. Have you ever volunteered before?
  2. Where do you go to learn about predicaments happening around the world?
  3. Are you up to date with global issues /humanitarian crisis going on around the world and do you know how to help?
  4. Would you regularly check a social platform that focuses on problems happening around the world?

A prevailing issue that many of my interviewee’s shared was that the dominance of national news overshadowed the more critical global problems happening at hand. A surprising response I received while asking the second question is the lack of diversity in reliable sources where people can go to inform themselves about what’s going on in the world today.

Mind mapping is the process of brainstorming thoughts that allow you to visually structure ideas for further analyzation. I started the process of mind mapping by figuring out where I would want to direct the user after each page selection. This made me think critically about how I wanted to organize my data and information. Mind mapping gave me a better understanding of which features are necessary to make this platform simple yet very efficient. This organization technique helped me break down each aspect of my platform so that the creation process can be straightforward. Below is the mind map that I created.

Mind Map

Product Design

GlobeWatch will help bring attention to global issues, host a database for organizations to list issues they are working to solve, and allow users to contribute to efforts set in motion by those organizations. We will create an algorithm that will simplify the donation process and will route the user to a list of causes they want to support. In addition, GlobeWatch will provide a live tracker of the various efforts taken by these organizations.

A user journey is created to demonstrate the way a user currently interacts with the platform and how they can interact with it if something were to change. Some questions I asked myself were “what is the first thing that should stand out on the homepage?”, “where would I want to lead the user to find out more about GlobeWatch or how they can help out?” and “how would I make the process of signing up to help an organization as straightforward as possible?” Creating this user journey has shaped the way I would like to approach making this platform. It encouraged me to simplify the list of organizations and only list the top 5 that are the most impactful. I am choosing to do this to create competition amongst organizations which will inspire them to consistently support humanitarian and global issues.

“Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity.”

- Nancy Pearcey

A wireframe is a visual schematic that displays a basic level of communication and flow of the website or application. Drawing a wireframe has helped me layout the design of my webpages and the primary data I would like them to show. In this wireframe, I listed the menu options on the top, the news section on the left, events and user-insight tabs on the right to provide a transparent design. Below is a picture of the wireframe for the front page of GlobeWatch. This wireframe will help the developers envision exactly what it is we are creating.




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